From brand narcissism to consumer devotion
Traditional research is all about the brand. Have you heard of “brand X”? Do you like “brand X”? What do you like about “brand X”? Will you buy “brand X”? Not one consumer thinks like this when making real-life purchasing decisions. They are thinking about their own needs and priorities. You can avoid the frustration that surrounds this standard approach, and its lack of actionable data. Alter Agents reframes our research around the consumer, enabling our clients to develop strategies that lead to growth.