shopper insights
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Shopper STAT

Shopper STAT gives you the power
of intelligent shopper INSIGHT.

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Identification Groups

INSIGHT to help companies improve their brand presence and loyalty on every level with competitive anatlysis, learning and understanding the triggers that spur a shopper to a decision.

Shopper STAT's primary objective is to identify areas of opportunity for brands to earn more share. We do this through the identification of four groups - Defectors, Impulsives, Ambivalent, and Loyalists (referred to as DIAL)


Planned on buying a different brand, but bought your brand at shelf


Were not planning to buy in the category, but decided to purchase at shelf


Knew they want to buy in the category, but did not have a brand in mind


Bought the brand thay planned on buying



INSIGHT comprised of a data offering based on continuous samplingof shoppers who bought groceries in the last 24 hours.

It was designed to uncover the triggers that drive purchase decisions, while comparing satisfaction and brand loyalty among brands.


1,000 interviews a week


People who have purchased groceries on the past 24 hours


Collected continuously


Online dashboard provides total access


View data at category level or down to brand level


TrueSample validates all interviews


CPG Grocery Categories

INSIGHT generated from interviews of 1,000 grocery shoppers per week in a variety of categories. Shopper STAT desconstructs what they indented to purchase, and what happened in between.

Shopper STAT covers a wide variety of CPG grocery categories. Within each of them, the study delves down into additional sub-categories.

  • Beverages
  • Breakfast & Cereal
  • Candy & Gum
  • Coffee & Tea
  • Cookies, Chips & Snacks
  • Frozen Ready Meals
  • Household Essentials
    (e.g. laundry, cleaning supplies, detergents, etc)
  • Pet Food