INSIGHT to help companies improve their brand presence and loyalty on every level with competitive anatlysis, learning and understanding the triggers that spur a shopper to a decision.
Shopper STAT's primary objective is to identify areas of opportunity for brands to earn more share. We do this through the identification of four groups - Defectors, Impulsives, Ambivalent, and Loyalists (referred to as DIAL)
Planned on buying a different brand, but bought your brand at shelf
Were not planning to buy in the category, but decided to purchase at shelf
Knew they want to buy in the category, but did not have a brand in mind
Bought the brand thay planned on buying