Does Brand matter in the age of the Promiscuous Shopper?
Our once tried-and-true consumer “path to purchase” has died. In its place are shoppers that many call promiscuous – they are more willing than ever to leave one brand for another.
Leveraging Advances In Technology To Deliver Delight
Over that last several years, hyper-personalization has become a necessity for brands and retailers
How to Craft the Perfect Personalization Campaign for 'Promiscuous Shoppers'
Use this formula to personalize your marketing and keep shoppers coming back.
Face up to the Complexity of Research
Researchers and clients must look beyond the individual survey and look at the broader picture of how it fits into successful business strategy.
Cherishing Complexity: Alter Agents Explores the Emotional Side of Market Research with New eBook
Market research firm explores capturing the human element; includes case study from global brand Philips Lighting
Alter Agents Unveils Intelligent Grocery Shopper Insight Tool
Shopper STAT is comprised of data from interviews of 1,000 shoppers per week.