Does Brand matter in the age of the Promiscuous Shopper?
Our once tried-and-true consumer “path to purchase” has died. In its place are shoppers that many call promiscuous – they are more willing than ever to leave one brand for another.
Leveraging Advances In Technology To Deliver Delight
Over that last several years, hyper-personalization has become a necessity for brands and retailers
Keep Ethnicity Relevant in Surveys
Around 7% of adults already have more than one ethnic background, and 10% of babies born in 2013 had parents with different racial self-identifications
Black Friday Marketing Strategies: 10 Tricks To Win Online & Offline
Beyond deals, what can marketers do to appeal to consumers on Black Friday?
2015 Holiday Marketing: REI's #OptOutside Reveals 9 Truths
Why REI’s campaign in the guise of an anti-campaign won’t work for all brands.
Death Knell For Black Friday?
It’s hard to believe, but Black Friday in its current gonzo incarnation has been around less than a decade.