Shorter Lists, Better Data
More attributes lead to more noise in the data.
Why Helen Mirren Was the Most Notable Celebrity of Super Bowl 50
Go Home, Budweiser, You’re Drunk
Super Bowl 50's Best Ads
There's a fine line between entertainment and information. Here's one marketing researcher's take on which advertisers moved brand perceptions during—and after—Super Bowl 50.
What Makes the Best Super Bowl Ads?
Responsive TV and Google’s Real-Time Ads raise the stakes for Super Bowl 50 advertisers
LaBelle's Pies Aside, Celebrity Not a Recipe for Business Success
Surprise! Patti LaBelle stuns Willie Geist, Tamron Hall with pie.
Keep Ethnicity Relevant in Surveys
Around 7% of adults already have more than one ethnic background, and 10% of babies born in 2013 had parents with different racial self-identifications
Cyber Monday Exposes the Growing Advantage of Online Sales
Cyber Monday sales this year were $3.07 billion, according to Adobe’s Digital Index.
The beauty industry now has its own green 'seal of approval'
Environmental Working Group has launched EWG Verified
For Pandora, more ads to irritated users makes for a risky strategy
Pandora is taking a short-term gain at the risk of creating a long-term problem for themselves.
Does Sex Sell?
Bloomberg Radio Piece Aired 8/29/15