Want Better Insights? Be a Better Market Research Client
Twice a year we get a peek into our own industry with Greenbook’s GRIT (Greenbook Research Industry Trends) Report on the state of the market research industry.
Does Brand matter in the age of the Promiscuous Shopper?
Our once tried-and-true consumer “path to purchase” has died. In its place are shoppers that many call promiscuous – they are more willing than ever to leave one brand for another.
Leveraging Advances In Technology To Deliver Delight
Over that last several years, hyper-personalization has become a necessity for brands and retailers
How to Craft the Perfect Personalization Campaign for 'Promiscuous Shoppers'
Use this formula to personalize your marketing and keep shoppers coming back.
Face up to the Complexity of Research
Researchers and clients must look beyond the individual survey and look at the broader picture of how it fits into successful business strategy.
Cherishing Complexity: Alter Agents Explores the Emotional Side of Market Research with New eBook
Market research firm explores capturing the human element; includes case study from global brand Philips Lighting
Are Your Insights Based on Hypothetical Research or Grounded in Actual Consumer Needs?
To understand purchase decisions, marketers must identify an instant when the consumer’s circumstances and context align with the brand to create symbiosis.
Consumer Insights as Alignment with Customer Needs
We often think of our customer’s relationship to our product category in isolation, removing crucial outside influences that may shape purchasing behavior. Consumer preferences are a bit more complicated.
Alleviating Super Bowl Anxiety
In the era of the promiscuous shopper, missing out on the Super Bowl ad blitz may not be something to fear.
Gearing Up for Year’s Most ‘Anxious’ Holiday
Supermarkets are well positioned to make the most of Valentine’s Day.