C-stores Could Be Doing So Much More Around Shopper Marketing
Convenience is one of the best retail environments for influencing consumers through shopper marketing — the purchases are low-risk and prone to shopper promiscuity, with shoppers willing to try new items?
Demise of Malls
From Hanging Out to Hung Out to Dry. Malls are struggling to find their way back into the social and economic heart of consumers. How can they revitalize?
Amazon-Whole Foods Deal is Closing Monday: How Will This Affect the Shopper Experience?
The massive Amazon-Whole Foods deal is closing this Monday and there are going to be immediate impacts at the shopper level.
Investing in Market Research? Find Better Insights by Being a Better Client
The good, the bad and the ugly. A classic film or the possible outcomes of a market research project?
No More Wobbly Wheels
As tech embraces the food industry and the food industry embraces tech, consumers will be the real winners in this battle.
Want Better Insights? Be a Better Market Research Client
Twice a year we get a peek into our own industry with Greenbook’s GRIT (Greenbook Research Industry Trends) Report on the state of the market research industry.
Does Brand matter in the age of the Promiscuous Shopper?
Our once tried-and-true consumer “path to purchase” has died. In its place are shoppers that many call promiscuous – they are more willing than ever to leave one brand for another.
Leveraging Advances In Technology To Deliver Delight
Over that last several years, hyper-personalization has become a necessity for brands and retailers
How to Craft the Perfect Personalization Campaign for 'Promiscuous Shoppers'
Use this formula to personalize your marketing and keep shoppers coming back.
Face up to the Complexity of Research
Researchers and clients must look beyond the individual survey and look at the broader picture of how it fits into successful business strategy.