Alter Agents is a full service market research consultancy reimagining research in the age of the promiscuous shopper.
At Alter Agents, we see beyond the execution of a project and simple delivery of data. Your business needs come first with our immersive approach, beginning with a focus on the decisions your organization will make based on the insights. We utilize a full complement of tools designed to optimize research inputs before any data is collected. This pre-work invites stakeholder engagement, guarantees objectives are met, and gives your business the information it needs to succeed.
Beyond the data, we offer our clients unlimited support – whether a project is active or not. Our staff is hands on with every aspect of the project and our founders stay engaged throughout the relationship offering decades of research knowledge and brand expertise to capitalize on insights.
Working with Alter Agents is refreshingly collaborative. Their strategic thinking has reframed our approach to strategy and marketing.
Alter Agents is my go-to market research firm. Their client service is top-notch; they are flexible, anticipate our needs, and go the extra mile to ensure we answered the needs of my internal stakeholders.
We have had the pleasure of working with Alter Agents on Brand Health Studies for several years. The Alter Agents team is incredibly dedicated to each project, and constantly work together with their clients to solve problems and look at situations with clear and objective vision. The insights Alter Agents provides are valuable resources we reference throughout the year.
From day one, the team was professional, transparent, accessible, and responsive. We always felt their number one priority was to fully understand our needs and deliver a product that would exceed our expectations. After delivering the final version, Alter Agents remained involved; ensuring all our questions were answered. The quality of their work and service, level of expertise and ability to provide valuable insights sets them apart from other agencies.
Twice a year we get a peek into our own industry with Greenbook’s GRIT (Greenbook Research Industry Trends) Report on the state of the market research industry.
Over that last several years, hyper-personalization has become a necessity for brands and retailers.
Louis Leakey identified a problem with behavioral research and led a charge to solve that problem. Market research has also acknowledged that complexity, but we are still looking for reductive ways to capture it.