We are senior level consultants redefining research in the age of the promiscuous shopper.
We are experts in radically candid conversations with our clients and their customers by exposing consumer insights and helping brands ignite action. Outdated notions of brand loyalty are evaporating, replaced with the power of producing magnetic in-the-moment customer interactions. Electrified customers connect brands to other customers, creating a magnetic field of influence that is critical in our digitally connected world.
As a team, Alter Agents is a community built on trust and independence, with unwavering commitment to creating flawless moments with our clients. Constant pursuit of excellence is in our company DNA and is what sparks our excitement and creativity.
No one has time to wait. We get data in your hands immediately and use our fast iteration reporting process to deliver a tailored, focused report that inspires action.
Let us measure your electrifying moments.
The Alter Agents team has been our trusted partner since 2008. Whenever we have needed to develop innovative, new study designs, Alter Agents has been right by our side. From new approaches to uncovering the shopper journey to helping us visualize the path to purchase in new ways, Alter Agents' stellar client service, thoughtful insights, and data smarts has enabled us to deliver top notch work and grow our business.
Alter Agents is a true extension of our Hyundai team. They are flexible, focused, and always willing to go the extra mile to deliver top-notch research.
We have had the pleasure of working with Alter Agents on Brand Health Studies for several years. The Alter Agents team is incredibly dedicated to each project, and constantly work together with their clients to solve problems and look at situations with clear and objective vision. The insights Alter Agents provides are valuable resources we reference throughout the year.
From day one, the team was professional, transparent, accessible, and responsive. We always felt their number one priority was to fully understand our needs and deliver a product that would exceed our expectations. After delivering the final version, Alter Agents remained involved; ensuring all our questions were answered. The quality of their work and service, level of expertise and ability to provide valuable insights sets them apart from other agencies.
Your brand means something. Are you the one deciding what?
How marketers can plan for the unexpected in the customer’s path to purchase
Digital Natives have an openness — or a promiscuous attitude — toward products, that generations before them have not exhibited. In this paper, we will review what is driving these attitudinal changes and how Millennials and Generation Z, are changing the CPG grocery experience.